Education Feature
Another video displayed at the event, covering the numerous educational offerings provided by Lallemand for both producers and consumers.
2024 marked a big year for Lallemand BDS at the Fuel Ethanol Workshop convention, as they announced, along with a number of other initiatives, the recent acquisition of the Spartec product family, expanding their already robust lineup of fermentation components. For this announcement, I was able to be the creative lead on a continuation of our concept from the previous year, building on the idea of an experiential booth wherein the visitors are made to feel like the operators of a Sci-Fi space station, at the center of the fermentation advancement galaxy.
This project involved heavy creative concepting and design, with an emphasis on interstellar animation to fit the theme of the booth and other supporting video materials.
The following videos were also presented along side the feature presentation. They focused on building awareness around pre-acquisition areas of the business, such as educational offerings and the existing product lineup.
Another video displayed at the event, covering the numerous educational offerings provided by Lallemand for both producers and consumers.
This video supplemented the Spartec feature by detailing the existing products in the Lallemand portfolio. In this feature, the products are recontextualized as planets within a great Lallemand solar system.
