For the 2023 World Dairy Expo hosted in Madison Wisconsin, Nedap Dairy wanted to build excitement at their booth for an upcoming product. I was brought in to do creative direction and animation for a hype trailer, where through unique, dynamic visuals and expressive voiceover, we established the Nedap Farmproof program as a bold new development in the dairy industry.
This project involved illustration design, motion design, sound editing, concepting and scripting to meet client needs. The end result was a video running over two minutes, that successfully drew in crowd attention and brought greater awareness to the new Nedap program.
